2017年度营销主题;春夏产品主题及产品生活形态描述

类别:营销智库  发布时间:2017-05-15 02:31:15  浏览次数:4726  [返回]


1. Marketing theme of 2017: Go forward together (brand slogan: Go forward Go forward together)

HUMTTO is 2017. Go forward together

2017 comes, then, and then it goes on. "7" is an inflection point, which means that people have more joy and hope for the year. Brand is a better aesthetic method and life form that brand companies, distributors, suppliers, and end users are working together to shape. For's dream of building a better product, the love for the outdoors, HUMTTO welding way brand bearing "make quality products become part of the good life" mission, perfect products and operations by heart, hand in hand with all sincerity partner to go forward, a moderate pace, to achieve the target of all related parties make progress together.

Second, spring and summer product theme: only for the young tour

With the rapid progress of science and technology, the living standard has been improved, the mobile Internet has not been a long time, the life is beautiful and colorful, mankind has entered "the age society". Whether your temples or snow, you are still in the prime of life, as long as you still have the hot look and the joy on the road, you are like the spirit of the air, the black hair of the young, the feet light and vigorous. Is based on this, in addition to the continuation of HUMTTO welding way brand consistent professional, rigorous and simple sense of cultural products, spring/summer 2017 more with lightweight, comfortable, aesthetic feeling, express "for young tour" unique in feeling.

Iii. Description of product life form: light outdoor sharp fashion

Season of product characteristics are very obvious, this season is the philosophy of "nature and humanity" means: cross-country running shoes not only adapt to the grass, hillside, more can be put on the city streets and country roads, as for the travel climbing mountain, the bottoms of grip and help the robustness, don't lose in professional mountaineering shoes; Echoing the song of the mountain stream, you can enjoy the cool of the season. Rain, the path of the waterfall on the road, the performance of the xixi shoes also make you clear. The all-palm design of outdoor leisure shoes is also one of the highlights of this season's footwear. This kind of single product not only can wear the dress of the season long, the big bottom is more pliable, wear-resisting, light function. As a professional outdoor equipment grade mountaineering shoes, city walking shoes, in addition to continue the HUMTTO the tigress brand unique advantage, more in the sense of feet and fashion with bright spring and summer. This is the present season product "light outdoor, sharp fashion" the distinctive style. The clothing product is strengthened this season, more comfortable, fashionable feeling waits for everybody to experience.